Extended DISC was founded in 1994 by Jukka Sappinen, an MBA from the Helsinki School of Economics who spent his early professional years consulting clients in the use of psychological tools. A profound understanding of the gap between existing tools and corporate needs enabled Jukka to develop what his clients were looking for: an instrument that combines a range of valuable analyses, forming a simple, unified system that can be used to generate understandable, integrated information on an individual, team, or entire organization.
The early years of the company, 1994-1997, were spent honing the system in Finland with the cooperation of key clients and experts in psychology, statistics, HR, consulting, and IT. In 1997, the company’s first international franchise was set up in the USA, still a major market.
The company has always been a technology leader in the industry. It was the first one to introduce Windows based software system (compared to the old dos systems). Similarly, it was the first to introduce an online solution to enable completion of the questionnaires online in 1999.
One of the top three companies in the field today, Extended DISC International has spread to over 50 countries, with an annual growth rate of 20-50%. The Extended DISC® System has been translated into 55 languages and was used by over a million people in 2013.
As CEO Jukka Sappinen states: “We recognize that the most satisfied people work at the best companies. Our goal is to provide our clients with the information they need to keep their best and brightest motivated and make the most of their strengths, which helps to ensure a better future for all.”