What is DISC?
Where did DISC come from?
Carl Jung: 1875 - 1961.
A well renowned Swiss psychiatrist who was an influential thinker and founder of analytical psychology known as Jungian psychology.
Jung theorised the four individual factors:
- Sensing
- Intuition
- Feeling
- Thinking
This formed the foundation of the four quadrant model
Moulton Marston: 1893 – 1947
American Psychologist who also created “Wonder Woman”!
Marston viewed people behaving along two axes; with their attention being either passive or active depending on the individual’s perception of his/her environment as either favourable or antagonistic.
By placing the axes at right angles, four quadrants form with each describing a behavioural pattern:
- Dominance produces activity in an antagonistic environment
- Inducement (influence) produces activity in a favourable environment
- Steadiness produces passivity in a favourable environment
- Compliance produces passivity in an antagonistic environment



